How you smell can be a massively important part of defining your personal style. For many people, scent can be an afterthought, but how you smell can be just as impactful to people as how you look. Celebrities know this and many of them go far out of their way to ensure that how they smell isn’t just nice, it tells a story all of its own.
We’re sure that you have the general basics of constructing a personal style locked down. Things like clothes, hair, accessories and shoes are all relatively easy to put together. But many people stop there and look no further. We encourage you to put at least some of the same effort into figuring out your personal scent.
Of course, we aren’t suggesting you do away with any of the other parts of your personal style. It won’t matter how nice and layered your smell is if you are naked or wander around shoeless! But how we smell can often leave more of a lasting impression than how we look. There are many ways to start thinking about your fragrance, but taking the time to discover scents that channel Burberry’s signature style and understanding how they can be used to create the impression that you want to leave people with is a great place to start.
Does How We Smell Really Matter That Much?
Now we’re assuming that you do at the very least smell clean already. If you don’t… well, maybe this article isn’t going to help you as much as you need. But if you already are clean and smell relatively nice, you are probably thinking that putting too much more effort into your scent is probably not worth it. That’s where you would be wrong.
For many people, scent can be a shortcut straight past our thoughts right to our memories. This means that if you smell uniquely nice, the memories of you that people have will always be associated with that smell, and you will be more memorable. It seems unlikely that someone will remember a hat you wear or shoes you own with the same level of intimacy as they might remember how you smell.
Celebrities are well aware of this, and use it to their advantage.
Celebrities Use Scent Like a Weapon
While this is certainly not true of all celebrities, some celebrities have made a name for themselves through scent. There are the obvious ones, like David Beckham, who have put a lot of time and effort into marketing lines of fragrances. But there are other celebrities who just have a reputation for always smelling particularly nice.
When celebrities endorse and release scents, those scents take on some of the associations that the celebrity is known for. In Beckham’s case, that involves masculinity, sleekness and success. Celebrities know this, and choose scents that will themselves convey those same feelings.
As for celebrities that are well known for smelling good, Rihanna has such a reputation for this that she’s often known as the best-smelling celebrity. While this might seem strange, Rihanna has set out to deliberately make this part of her brand and style. So much so that how nice she smelled might be the thing that many fans remember the most about meeting her. It also stood her in good stead when she released her own fragrance line.
How Can You Make Fragrance an Intentional Part of Your Style?
While choosing a fragrance isn’t rocket science or brain surgery, you should put a little more thought into it than simply buying whatever is on special and spraying it on. Here are some tips to help you find a fragrance:
- Find a fragrance that works for you: Some fragrances might not settle on your skin the right way. You ideally want something that will smell good when you spray it, and several hours later.
- Layer smells on: Just like clothing, layering can work with scents as well. Using complimentary soaps, body washes, and perfume can lead to a complex and unique bouquet that is all your own.
- Choose something that makes sense for your lifestyle: Whatever your lifestyle, there’s sure to be a scent that complements it.
- Match your scent to your style: Depending on what sort of outfit you are wearing, you might want to consider changing up your scent.
These are not hard rules, but more like suggestions to help guide you towards finding a scent that works right for you.
Fragrance Might be Invisible, but That Doesn’t Mean it Isn’t Noticeable
Just like the wrong shoes or jacket can ruin the vibe of an outfit, the wrong type of scent can throw off your personal style as well. The best sort of scent is likely one that people don’t necessarily comment on or notice while you’re around, but one that nevertheless is unique to you.
If you manage to build your unique scent style correctly, people will associate you with smell forever, just as they do for celebrities.
